SVG Digital
Monday, December 10, 2018
Location: Nassau Suite, Second Floor
11:00 a.m. – 4:30 p.m.
From over-the-top and direct-to-consumer streaming services to social media engagement, and much more, the world of sports content consumption is dramatically different today and the sky is still the limit. Join the SVG Digital workshop at this year’s SVG Summit to catch up on the latest in digital sports video tech such as latency, security, and the impact of 5G, along with the business opportunities behind social media platforms, augmented reality, digital ad insertion, and much more. Learn from and interact with some of the most influential minds in the business and SVG Digital paves the way to sports media’s future!
| Time | Session |
|---|---|
| 10:55 - 11:00 a.m. Sponsored by:  |
Opening Remarks presented by Limelight Networks Presented by: Fritz Seifts, Limelight, Principal Architect |
| 11:00 - 11:45 a.m. Sponsored by:  |
OTT and Direct-to-Consumer: Highlights from a Breakout Year Thanks to major events (like the Winter Olympics and the FIFA World Cup) and the continued rise of direct-to-consumer streaming services (like ESPN+, B/R Live, fuboTV, FloSports, etc.), 2018 was a major growth year for live streaming, over-the-top delivery, and direct-to-consumer business model in sports. What was learned and how will it impact the future? |
| 11:45 a.m. - 12:00 p.m. Sponsored by:  |
SVG Digital Content Case Study: More Content, Less Time – How Leading Sports Brands Get Video Out at Speed Every minute counts when it comes to getting post-produced content out to event operations, sponsors, broadcast, and fans across social media and other digital channels. Teams must balance creative vision and internal resources with business obligations and tight timelines. In this session, you’ll learn how production teams at MLB Network and other sports brands have adopted an agile workflow to get both internal and external stakeholders reviewing media faster from V1 to final delivery. |
| 12:00 - 12:30 p.m. |
Keynote Conversation: The Story Behind ‘Mike’s On!” The Mike’s On app is a first-of-its-kind direct-to-consumer media service that places a single personality – veteran New York sports talk radio host Mike Francesa – as its star. Take an inside look at the build out of the service, how it works, and what important lessons have been learned along this way with CAA executive Eric Iverson. |
| 12:30 - 1:00 p.m. |
Networking Break |
| 1:00 - 1:45 p.m. Sponsored by:  |
The State of Social Streaming: How Digital Content and Its Operations Differentiates Itself Whether its leagues, networks, media companies, or even professional and collegiate sports teams, everyone has been carving out new and creative ways to leverage live video across the major social media platforms of the current done. Content creators from across the sports media spectrum share their best practices and discuss whether live social streaming is maturing in a way that continues to differentiate it from live television. |
| 1:45 - 2:00 p.m. |
Digital Technology Case Study: Troubleshooting Live Sports Streams in Real Time Eric Bolten will present a high-level ZEN Master case study illustrating how engineers supporting live sports streams can monitor real time IP network video feeds and analyze video data to quickly troubleshoot and solve specific live feed issues. |
| 2:00 - 2:30 p.m. |
Digital Content Case Study: Bleacher Report Monetization in the digital media world is in the heart of an era of branded content. What makes for good branded content today? Where’s this type of production trending? How can you better work with your partners and sponsors on brand-integrated initiatives? Bleacher Reporter’s chief of branded content wrestles with these questions and much more in this 30-minute talk. |
| 2:30 - 2:45 p.m. Sponsored by:  |
Digital Technology Case Study: Remote Production – Game Changer for Sports Broadcast Live sporting events bring in more revenue and viewers and let you create more content for different channels. But, they’re expensive and complex to produce and onsite logistics can be challenging. Remote production helps to produce more live events efficiently and cost-effectively. Join Tata Communications is this session that will explore how remote production can lead to significant cost savings. This session will also cover interesting examples of how broadcasters and production companies can overcome technical and operational challenges to embrace the benefits of remote production. |
| 2:45 - 3:00 p.m. |
Networking Break |
| 3:00 - 3:45 p.m. Sponsored by:  |
The Ongoing Battle With Latency: The Technology and Business Decisions Behind It It’s one of the chief challenges still facing the live sports media business today: latency. Vendors have ratcheted up their technology offerings in 2018 as live broadcasters continue to weigh their options in a world increasingly more reliant on universal synchronization across platforms. Those involved in the balancing act share the latest developments and take on what’s to come. |
| 3:45 - 4:30 p.m. |
A Whole New World: 5G, AI, HDR-Streaming On-Deck to Dominate 2019? The upcoming year is full of exciting promise for digital sports content creators and distributors. A standards path has been cleared to commercial availability of 5G cellular connectivity; AI is playing a significant role in the clipping and enhancing of highlights and social media content; UHD/HDR streaming has the potential to be a huge differentiator for those live streaming to compatible Smart TVs. Experts share what needs to happen next and sheds light on some of the exciting opportunities to come in sports video. |
